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Since the introduction of the original USB standard in 1996, the USB interface has become one of the most successful connectivity standards. In today's highly connected world, USB connections are found in the computing, consumer, mobile, industrial and automotive segments. With the trend of increasing data storage requirements driven by applications, such as high-definition video, combined with the desire to move this data quickly between host, storage, and portable devices, it was only a matter of time before there was a need to make this well-known standard even faster. This heralds the third-generation of this ubiquitous standard—the arrival of SuperSpeed USB 3.0. This white paper provides a comparison between USB 3.0 and USB 2.0, highlighting the new capabilities and advancements that have been made with this next-generation technology.