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Are we on target? Are we within budget? Are my projects contributing effectively to my operational objectives? How well are these operational objectives helping to satisfy our business goals? Can we easily demonstrate compliance to customer requirements or industry standards? Are we ready to ship? This white paper discusses the difficulties organizations face as they gather critical information, and explores the use of automation to increase the efficiency and effectiveness of reporting and measurement. It also introduces IBM Rational solutions that can help organizations automate reporting and measurement to improve project, program and organizational management and decision makers' abilities to influence positive outcomes.