Samsung appears to be close to a wide-ranging deal with Perplexity AI, involving investment and integrating Perplexity’s AI search technology into Samsung devices like smartphones and the Bixby assistant. This could be announced soon, possibly making Perplexity a default option in the Galaxy S26 series next year. It’s a big move that might shake up the AI assistant market, especially against Google’s Gemini, but it’s not finalized yet, so there’s some uncertainty.
One of the most notable scoops in recent tech news is the reported deal between Samsung Electronics and Perplexity AI, an AI startup specializing in search technology. According to a Bloomberg report dated June 2, 2025, titled "Samsung Nears Wide-Ranging Deal With Perplexity for AI Features", Samsung is nearing a comprehensive partnership that includes investing in Perplexity and integrating its AI technology into Samsung’s devices. The deal involves preloading Perplexity’s app and assistant on upcoming Samsung devices, integrating search features into the Samsung web browser, and potentially weaving Perplexity’s technology into the Bixby virtual assistant.
This development is significant because it could challenge Google’s dominance in AI assistants on Samsung devices. As noted in an Ars Technica article dated June 3, 2025, titled "Samsung could drop Google Gemini in favor of Perplexity for Galaxy S26" , the deal might make Perplexity the default assistant option in the Galaxy S26 series, expected to launch in the first half of 2026. This is particularly noteworthy given Google’s current financial arrangements with Samsung, where Google pays a significant sum for default placement of Gemini, as revealed in recent antitrust proceedings.
The X post by @StockMKTNewz on June 2, 2025, at 00:59 UTC highlighted this news, stating, “Samsung is reportedly nearing wide-ranging deal with Perplexity to invest in the startup and integrate its AI tech into Samsung’s devices - Bloomberg.” Replies to this post, such as one from @AntonyBonaparte, suggested that this could “kneecap Gemini’s momentum in consumer devices if Samsung gets bolder,” indicating industry anticipation of a competitive shift. However, the deal is not finalized, and details could still change, adding uncertainty to its impact.
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